Social Media Revolution:

Broadcast Advertising Unravels as New Media Marketing Takes Root

Sales results and studies show that more businesses are trading dollars for time, using new media marketing as the return on investment with high dollar advertising significantly declines. Wandia Chiuri learned this the hard way when she ventured to start her own business. After spending over $7000 on a direct marketing campaign which was more buck than bang, she turned to social media marketing.

Now as the Senior Director of Development at Twittrafficpro.com she has taught over ten thousand people how to leverage the ABCs of Social Media - Automate, Broadcast and Connect.

“Interaction is critical,” says Chiuri. “We need to reach back and connect after we broadcast.”

For years, advertising has been the method of choice for finding new customers for business people everywhere.

“However, today’s economy is making advertising obsolete. People are scrutinizing their dollars and cents more carefully and evaluating the return on investment,” says Wandia Chiuri, a foremost authority on winning in this new digital landscape.

 “Ten years ago you could place a large ad somewhere and sell something. Nowadays, people just glaze over,” she says.

Strong pitches simply annoy people and many have become desensitized to banner ads. New innovative ways to attract prospects are in.

 Since Chiuri joined the team at TwitTrafficPro.com six months ago, over ten thousand people have successfully implemented the TwitTrafficPro 30 day challenge. The challenge was designed to help businesses generate a 30% growth in business in 30 days.

As she points out, however, the shift away from traditional advertising is difficult for some to accept. They are comfortable doing things the way they always have.

 “In most companies, broadcast advertising has been the sole method of generating business for decades. Managers and trainers simply haven’t accepted the reality that this method doesn’t work in today’s rapidly changing world,” says Chiuri.

She warns this state of inertia can be crippling. A business that does not change will die.

“In the past corporations equated dollars spent with effort expended.  Sales and marketing divisions could get away with expensive marketing campaigns when no one was scrutinizing the return. But there’s no denying now that the return on investment on expensive broadcast advertising is down.”

Media and advertising executives talk about the disruption and uncertainty of their industries with nostalgia, resistance and barely contained anger. Their lucrative ways of doing business are clearly being undercut by shifts in technology, new spending patterns and client’s enthusiasm for ideas that have never been tried before.

 Chiuri cites numerous reasons for the rise in new media and decline in advertising, including a comprehensive study printed in the Harvard Business Press, which showed how the social elements of online networking are creating a permanent shift in the way the world works.  Procter & Gamble proved that subtle marketing within a community was four times more effective than television.  A South African winery boosted it’s sales tenfold by tapping into the power of bloggers, Youtube, Facebook and other tools in the social media arsenal. She points out dozens of ways now exist to prospect without broadcast advertising, so you have everything to lose and nothing to gain by offending prospects with banner ads and repetitive broadcasts.

Chiuri gives 3 basic techniques for building your brand with new media:

1. Find and connect with your brand’s enthusiasts. Social networking sites like Twitter make this easy. Simply search for your name, company or brand and conversations about you will appear in real time. Its also a great way to find out what people are saying about your competition.

2. Create a community to energize your customers. If you find customers who are truly passionate about your product and have an affinity for each other, connect them with your own social networking site. This will work well if they can learn from each other and can augment your customer service.

3. Participate in online communities where your customers are likely to be and energize them from there. You may find that a community already exists. Instead of creating your own, join the movement and influence from within.

Wandia has made a career simplifying and demystifying new media for businesses, organizations and individuals to build relationships and generate profit by adding value. Known for her passion and energy Wandia continues to cover how small businesses and brands can maximize their business’s social marketing efforts using the newest Web 2.0 properties, where word of mouth can spread to millions in mere hours. Visit http://www.twittrafficpro.com/ to take the free 30 day challenge and grow your business by 30 % in 30 days.